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For Coaches & Athletic Directors

The athletic department for most schools is a top priority and winning is especially important. However there is always a line as to where the priority of winning is to risk of a student's health. The American Athletic Institute in conjunction with the Life of an Athlete program has done over 14,000 tests to know that substance use and the athletic performance just don't mix. An athlete who uses, gets hurt twice as much, they get sick more often, lowers the body's ability to recover and have a poorer performance. Studies also show that use slows brain development, reduces judgment and memory, which also affects the athletes ability to be a good student.

Sports and winning are important, but the student's overall health and success should be priority. The message and modeling of an Athletic Director and Coach are imperative. If standards are set and substance use is not tolerated a team can experience both winning and healthy athletes.

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